Access Where to Buy Reporting
Navigate to the Where to Buy Dashboard, and select 'Reports'
Omni-Channel Where to Buy Reporting Metrics
TOTAL VISITORS = Total number of unique visits to the store locator page
Destini Sales Reporting
- Amazon Fresh
- Whole Foods
Sales Data Refresh
Walmart - Every 24 hours
Target - Every 24 hours
Amazon, Amazon Fresh, Whole Foods - Every week
Cookies for Sales Attribution
How do the links work to capture your sales? Well, when a user clicks to checkout at a sales supported retailer, their internet browser receives a “cookie,” which is a file that stores various kinds of browsing data. A cookie is stored on their computer for a varying amount of time (depending on the retailer), though the average lifespan of a cookie is 30 days (Amazon, Amazon Fresh, and Whole Foods, a consumer must check out with the branded product within 24 hours to capture the sale - While for Target, a consumer must checkout within 7 days)
If during the life of that cookie, the user also makes a purchase from that site, your brand will capture a confirmed sale. But note also that cookies work on a last-click model, meaning that the link most recently clicked by a user will be the link/cookie that gets the credit.
We suggest using Sales Reporting with caution when making business decisions, and typically steer clients to use Purchase Intent (Checkout Clicks * Product Price) instead.
Where to Buy Reporting Data Publish Frequency
Where to Buy Reporting data refreshes every 24 hours
Where to Buy Reporting Historical Retention
Where to Buy Reporting data is available for 2 years
Where to Buy Performance Improvement
Improve Checkout CTR
- Ensure retailer availability for the branded products
- Consider hiding out of stock products in WTB settings - this will "hide" retailers that sell the branded products but have no products in stock
Improve Product List CTR or Product Clicks
- Utilize Product First template and Category selection to make navigating products easier for the consumers
- Products listed on the first page of product selection will have the most impressions, since they will appear on initial page load
- Using Results First Template will drop Product Clicks and Product List CTR as a result
Low Store Detail Clicks
- Store Detail Clicks is a new metric to help capture engagement for Brick and Mortar results, however, consumers will not always need to expand the store to view Directions if they already know where the store is located
Improve Retailer List CTR
- Retailer List CTR is intended to capture consumer retailer preference when shopping for branded products. If Retailer List CTR is low, that either means the product(s) are not in stock at that retailer (when showing Out of Stock results) or the consumer just doesn't prefer checking out at that retailer
- If Retailer List CTR is low, consider hiding out of stock products in WTB settings - this will "hide" retailers that sell the branded products but have no products in stock
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