Creating an Omni-Channel Product Locator

Step by step guide to create an Omni-Channel Product Locator


1. Log in to the Destini CMS and navigate to the Omni-Channel Dashboard

Details on accessing the Omni-Channel WTB dashboard can be found here.



2. Select the 'Create New WTB' button in the 'Where To Buy Builder' tab

Navigate to the 'Where To Buy Builder' tab and select the 'Create New WTB' button in the top right hand corner.



3. Insert a name for your Omni-Channel Product Locator

Add the Omni-Channel Name that should be assigned. Note, this name will be referenced in future iterations of our Reporting dashboards.



4. Select your Product Locator template type

There are two different Product Locator templates that offer different user experiences. Select which one is preferred. 

Results First

Ideal for smaller product catalogs, where consumers are provided with online and local B&M retailer results for all products upon load, and can then choose to filter results for specific products.


Product First

Ideal for more varied product catalogs, where consumers first select the specific products they're interested in, and then launch a search to see where to purchase those products both online and within local B&M retailers.




5. Configure Categories/Sub-Categories

Select the Categories and/or Sub-Categories that should be configured for the Product Locator. All active UPCs under the given Category or Sub-Category will come through the locator if selected. Selections will be visible in the right hand rail. 



6. Customize WTB styles

Configure the various styling options to tailor the Product Locator experience to match your brand and/or site's styles. To view what the Product Locator will look like with your selections, click on the 'PREVIEW' button which will reload the locator in the preview pane.



7. Customize Button Labels

Configure the Call-to-Action you want displayed in the redirect button for In Stock and Out of Stock products when consumers are viewing an online retailer.



8. Customize Settings

Configure the various Settings that determine what will display within your Product Locator.

Product Selection

Show Category Filters: In the product selection view, enable consumers to filter products by Category and/or Sub-Category.

Online Results

Show Online Retailer Price: In the Online Retailer view, display the product price when available for each product.

Show Online Stock Status: In the Online Retailer view, display the product stock status when available for each product.

Filter Online Stock Statuses: In the Online Retailer view, filter what products will display depending on the online retailer's stock status. 

Enable Add to Cart: Allow users to build a bundle of products within your WTB and be redirected to the given retailer's cart with those items in a single 'Checkout' click. Note, this is only supported for a sub-set of Online retailers. Any non-supported retailer will display standard 'Buy Now' buttons that redirect users to the given PDPs.

B&M Results

B&M Store Radius: Configure the maximum radius for B&M results within your WTB given the user’s location.

B&M Store Limit: Configure the maximum number of B&M stores to display within your WTB given the user’s location.



9. Test the Product Locator

After customizing all of your styles and settings, test the Product Locator in the preview pane and ensure the experience is reflective of what is expected. Note, you can also preview what the Product Locator will look like on a mobile device. 



10. Publish the Product Locator

Once tested, and confirmed that the Product Locator is functioning as expected, select the 'SAVE AND PUBLISH' button at the bottom right.


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