Why isn't my product showing up on the landing page?
Possibility 1: 48-Hour Scrape Window
It takes roughly 48 hours for a new URL to be scraped after it has been entered into Destini's product-retailer link matrix.
Possibility 2: Product Must be In-Stock
If a retailer URL is automated (being sent to our scrapers), Destini will only show that product if it is in stock.
Possibility 3: Regional Scraping
Destini uses 'regions' to scrape groups of zip codes and assigns each zip code a stock status based on its parent region zip code. For example, the zip code 90210 might be the 'parent zip code' for the following zip codes: 90211, 90212, 90213, 90214. This means that Destini scrapes stock status for zip code 90210 and assigns the value that comes back (In Stock/ Out of Stock) to 90211, 90212, 90213 and 90214.
Possibility 4: 3rd Party Sellers
For Amazon.com, Destini will not show a product that is in stock if it is sold by a 3rd Party Seller or does not have an Amazon Buy Box.
Why isn't direct-to-cart working when I click 'Continue to Checkout'?
Possibility 1: The URL is a 'manual' URL
If the URL was added to Destini's manual system, then the UPC is not eligible to direct-to-cart at that retailer. When URLs are added to the manual system, they are not scraped for availability and we cannot activate direct-to-cart.
Possibility 2: Regional Scraping
Destini uses 'regions' to scrape groups of zip codes and assigns each zip code a stock status based on its parent region zip code. For example, the zip code 90210 might be the 'parent zip code' for the following zip codes: 90211, 90212, 90213, 90214. This means that Destini scrapes stock status for zip code 90210 and assigns the value that comes back (In Stock/ Out of Stock) to 90211, 90212, 90213 and 90214. To summarize, a consumer may be trying to add a product that isn't actually in stock to their cart due to a false positive from regional scraping.
Analytics & Reporting
Is it possible for us to leverage visitation data for retargeting purposes? Or to pixel the page(s) for audience retargeting/building purposes?
Under settings, add your GTM ID.
Is it possible to track sales purchases made?
Destini offers conversion tracking for Amazon, Walmart and Target, among others. See the full list here: https://destini.co/coverage-map-buy-online/. Please reach out to your account manager for the password.
How long does it take for sales to show up in my reporting?
Sales can take up to two weeks to reflect in the reporting (varies by retailer).
Which data points can be tracked through GTM?
- Page Loaded
- Consumer Location
- Product Selected
- Store Results Returned
- Store Location Details Clicked
- Store Location Directions Clicked
- Buy Online | Retailer Selected
- Buy Online | Buy Link Clicked
- Buy Online | eComm PDP Price
What is a "Checkout Click"?
A Checkout Click is when a consumer builds a basket on a Shoppable Landing Page and clicks "Continue to Checkout" to be redirected to that retailer's cart. Even if the consumer has multiple products in their basket, the Checkout Click will only be tallied once (see example below).
Landing Page Builder
How many products can I add to the landing page?
There is no limit but we recommend a maximum of 10 products per landing page.
How many retailers can I add to the landing page?
We recommend clients maximize the number of retailers unless it’s a retailer-activation campaign
Which products/retailers can I use?
You have access to the same UPCs/Retailers that you are subscribed to for Destini’s Automated Buy Online service.
Can I turn off the 'Buy Online' tab?
No. Shoppable Landing Pages is an e-commerce focused platform that supports 'Find in Store' in a limited capacity.
Can I make the 'Find in Store' tab the primary option?
No. Shoppable Landing Pages is an e-commerce focused platform that supports 'Find in Store' in a limited capacity. There is no support for adjusting the tab orders.
Can I redirect the consumer to a store locator from the Shoppable Landing Page?
No, we do not currently support this functionality.
Can I create a microsite as an alternative to lets.shop (i.e awesomebarz.shop)?
We do not currently support microsites for Shoppable Landing Pages. All URLs are lets.shop/customURL
Do we have a limited number of “seats”/logins?
If there are more than 5 users, we will create a shared login for your team to use.
Are we able to dynamically pull in retailer options based on a user’s location?
Yes, geo-location is baked into the platform at the state-level.