LOCATOR_RETAILER_CLICK

This event is supported on all of our templates.

This event is triggered once per Search Session

Triggered whenever a retailer, under the Find Online section of the locator, is clicked on and expanded. When a retailer is clicked to minimize the expanded selection an event is not triggered.

The Product Widget template triggers this in two different ways. By default this event is only triggered when the expandable area is expanded, which is how it functions If there are 2+ products configured for the widget. If there is only 1 product configured for the widget a Buy Now button is rendered instead of an expandable area, in this situation this event will be sent when the Buy Now button is clicked on. This was done to ensure the CTR doesn’t ballon over 100% due to single product widgets not having this event.

Event specific data points

retailer

A pipe | delimited value containing the follow values (in order):

  • Retailer’s id value
  • Retailer’s name value

This event also inherits all of the default data points.

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