Understanding Shoppable Landing Page Reporting

Access Shoppable Landing Page Reporting

Navigate to the Shoppable Landing Page Dashboard
Click a campaign to view the report

Shoppable Landing Page Metrics

TOTAL VIEWS = Total number of visits to the landing page

RETAILER CLICKS = Total number of times retailers were clicked on by consumers

ADD-TO-CART CLICKS = Total number of times a consumer clicks "Add to Cart"

Note: This metric will only be captured for Add to Cart Campaigns

CHECKOUT CLICKS = Total number of times a consumer selects "Continue to Checkout"

Note: This metric will only be captured for Add to Cart Campaigns

BUY NOW CLICKS = Total number of times a consumer clicks "Buy Now"

Note: This metric will only be captured for Buy Now Campaigns

PRODUCT CLICKS = Total number of times products were clicked on by consumers

Note: This is calculated by Add to Cart Clicks + Buy Now Clicks to ensure we calculate Click Through Rate and Purchase Intent the same way for each campaign type

PURCHASE INTENT = Product Clicks * Price of the Product at the Retailer

OVERALL CTR = [(Product Clicks / Total Views)] * 100

ATTRIBUTED TRANSACTIONS = Number of times consumers made a confirmed purchase at one of Destini's sales supported retailers

ATTRIBUTED SALES REVENUE = Total dollar sales resulting from a consumer making a confirmed purchase at one of Destini's sales supported retailers

PRODUCT VIEWS = Number of times a product appears on the screen of the consumer

Destini Sales Reporting

To view sales reporting, "Sales Data" needs to be toggled to On in the Settings tab.

Note: Sales can only be tracked for "Buy Now" Campaigns

Supported Retailers

Amazon
Amazon Fresh
Whole Foods
Target

Sales Data Refresh

Walmart - Every 24 hours

Target - Every 24 hours

Amazon, Amazon Fresh, Whole Foods - Every week

Cookies for Sales Attribution

How do the links work to capture your sales? Well, when a user clicks to checkout at a sales supported retailer, their internet browser receives a “cookie,” which is a file that stores various kinds of browsing data. A cookie is stored on their computer for a varying amount of time (depending on the retailer), though the average lifespan of a cookie is 30 days (Amazon, Amazon Fresh, and Whole Foods, a consumer must check out with the branded product within 24 hours to capture the sale - While for Target, a consumer must checkout within 7 days)

If during the life of that cookie, the user also makes a purchase from that site, your brand will capture a confirmed sale. But note also that cookies work on a last-click model, meaning that the link most recently clicked by a user will be the link/cookie that gets the credit.

We suggest using Sales Reporting with caution when making business decisions, and typically steer clients to use Purchase Intent (Checkout Clicks * Product Price) instead.

Shoppable Landing Page Reporting Data Publish Frequency

Shoppable Landing Page Reporting data refreshes every 24 hours

Shoppable Landing Page Reporting Historical Retention

Shoppable Landing Page Reporting data is available for 2 years

Shoppable Landing Page Performance Improvement

Improve Click Through Rate

Ensure retailer availability for the branded products
Consider hiding out of stock products in SLP settings - this will "hide" retailers that sell the branded products but have no products in stock

Improve Product Clicks

Limit the amount of products included in the campaign and ensure products selected are preferred for your target consumer