Understanding Shoppable Landing Page Reporting

Access Shoppable Landing Page Reporting

  1. Navigate to the Shoppable Landing Page Dashboard
  2. Click a campaign to view the report

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Shoppable Landing Page Metrics

TOTAL VIEWS = Total number of visits to the landing page
RETAILER CLICKS = Total number of times retailers were clicked on by consumers
ADD-TO-CART CLICKS = Total number of times a consumer clicks "Add to Cart" 
Note: This metric will only be captured for Add to Cart Campaigns
CHECKOUT CLICKS = Total number of times a consumer selects "Continue to Checkout"
Note: This metric will only be captured for Add to Cart Campaigns
BUY NOW CLICKS = Total number of times a consumer clicks "Buy Now"
Note: This metric will only be captured for Buy Now Campaigns
PRODUCT CLICKS = Total number of times products were clicked on by consumers
Note: This is calculated by Add to Cart Clicks + Buy Now Clicks to ensure we calculate Click Through Rate and Purchase Intent the same way for each campaign type
PURCHASE INTENT = Product Clicks * Price of the Product at the Retailer
OVERALL CTR = [(Product Clicks / Total Views)] * 100
ATTRIBUTED TRANSACTIONS = Number of times consumers made a confirmed purchase at one of Destini's sales supported retailers
ATTRIBUTED SALES REVENUE = Total dollar sales resulting from a consumer making a confirmed purchase at one of Destini's sales supported retailers
PRODUCT VIEWS = Number of times a product appears on the screen of the consumer

 

Destini Sales Reporting

To view sales reporting, "Sales Data" needs to be toggled to On in the Settings tab.

Note: Sales can only be tracked for "Buy Now" Campaigns

 

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Supported Retailers

  • Amazon
  • Amazon Fresh
  • Whole Foods
  • Target

Sales Data Refresh

Walmart - Every 24 hours

Target - Every 24 hours

Amazon, Amazon Fresh, Whole Foods - Every week

 

Cookies for Sales Attribution

How do the links work to capture your sales? Well, when a user clicks to checkout at a sales supported retailer, their internet browser receives a “cookie,” which is a file that stores various kinds of browsing data. A cookie is stored on their computer for a varying amount of time (depending on the retailer), though the average lifespan of a cookie is 30 days (Amazon, Amazon Fresh, and Whole Foods, a consumer must check out with the branded product within 24 hours to capture the sale - While for Target, a consumer must checkout within 7 days)

If during the life of that cookie, the user also makes a purchase from that site, your brand will capture a confirmed sale. But note also that cookies work on a last-click model, meaning that the link most recently clicked by a user will be the link/cookie that gets the credit.

We suggest using Sales Reporting with caution when making business decisions, and typically steer clients to use Purchase Intent (Checkout Clicks * Product Price) instead.

 

 

Shoppable Landing Page Reporting Data Publish Frequency

Shoppable Landing Page Reporting data refreshes every 24 hours

 

Shoppable Landing Page Reporting Historical Retention

Shoppable Landing Page Reporting data is available for 2 years

 

Shoppable Landing Page Performance Improvement

Improve Click Through Rate

  • Ensure retailer availability for the branded products 
  • Consider hiding out of stock products in SLP settings - this will "hide" retailers that sell the branded products but have no products in stock

Improve Product Clicks

  • Limit the amount of products included in the campaign and ensure products selected are preferred for your target consumer
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