Access Shoppable Landing Page Reporting
- Navigate to the Shoppable Landing Page Dashboard
- Click a campaign to view the report
Shoppable Landing Page Metrics
Destini Sales Reporting
To view sales reporting, "Sales Data" needs to be toggled to On in the Settings tab.
Note: Sales can only be tracked for "Buy Now" Campaigns
- Amazon Fresh
- Whole Foods
Sales Data Refresh
Walmart - Every 24 hours
Target - Every 24 hours
Amazon, Amazon Fresh, Whole Foods - Every week
Cookies for Sales Attribution
How do the links work to capture your sales? Well, when a user clicks to checkout at a sales supported retailer, their internet browser receives a “cookie,” which is a file that stores various kinds of browsing data. A cookie is stored on their computer for a varying amount of time (depending on the retailer), though the average lifespan of a cookie is 30 days (Amazon, Amazon Fresh, and Whole Foods, a consumer must check out with the branded product within 24 hours to capture the sale - While for Target, a consumer must checkout within 7 days)
If during the life of that cookie, the user also makes a purchase from that site, your brand will capture a confirmed sale. But note also that cookies work on a last-click model, meaning that the link most recently clicked by a user will be the link/cookie that gets the credit.
We suggest using Sales Reporting with caution when making business decisions, and typically steer clients to use Purchase Intent (Checkout Clicks * Product Price) instead.
Shoppable Landing Page Reporting Data Publish Frequency
Shoppable Landing Page Reporting data refreshes every 24 hours
Shoppable Landing Page Reporting Historical Retention
Shoppable Landing Page Reporting data is available for 2 years
Shoppable Landing Page Performance Improvement
Improve Click Through Rate
- Ensure retailer availability for the branded products
- Consider hiding out of stock products in SLP settings - this will "hide" retailers that sell the branded products but have no products in stock
Improve Product Clicks
- Limit the amount of products included in the campaign and ensure products selected are preferred for your target consumer
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