Understanding Shoppable Recipe Reporting

Access Shoppable Recipe Reporting

Navigate to the Shoppable Recipe Dashboard, and select 'Reports'

Shoppable Recipe Reporting Metrics

RECIPE BUTTON IMPRESSIONS = Number of times the Recipe Button was viewed on a consumer's screen

RECIPE BUTTON CLICKS = Number of times the Recipe Button is selected to shop the recipe

RECIPE BUTTON CTR = % of times a consumer clicked on the Recipe Button after viewing the Recipe Button [(Recipe Button Clicks / Recipe Button Impressions) * 100]

CHECKOUT CLICKS = Number of times a consumer clicks on a retailer to check out

CHECKOUT CTR = % of times a consumer clicked on a retailer to check out after clicking on the Recipe Button (Checkout Clicks / Recipe Button Clicks)

Note: It's possible Checkout CTR rises above 100% due to consumers selecting multiple retailers to check out

PURCHASE INTENT = Checkout Clicks * Price of Branded Products included in the recipe

Note: Purchase Intent is driven by web-scraped prices at retailers

RETAILER IMPRESSIONS = Number of times a Retailer was viewed on a consumer's screen

RETAILER LIST CTR = % of times a consumer clicked on a retailer when presented with a retailer list [(Checkout Clicks / Retailer Impressions) * 100]

Shoppable Recipe Reporting Data Publish Frequency

Shoppable Recipe Reporting data refreshes every 24 hours

Shoppable Recipe Performance Improvement

Improve Recipe Button Impressions

Consider making the Recipe Button viewable on the initial page load
Consider how consumers navigate to your recipe pages, consider "pushing" recipes to consumers in paid search, email marketing, and media campaigns
Prioritize creating Shoppable Recipes for the highest engaged recipes on your website

Improve Recipe Button CTR

Customize the Recipe Button CTA to match website branding
Ensure the placement/style of the Recipe Button makes sense to the consumer, typically under the 'Ingredients' section

Improve Checkout CTR

Ensure retailer availability for the branded products included in the Shoppable Recipes
Target recipe campaigns to regions with high branded product availability