Connecting a GTM Account for Retargeting

 

Add GTM ID

To connect your GTM account and have data flow through from Destini's system to yours, the first thing you will need to do is navigate to the "Settings" page and enter your GTM ID. 

Note: Any landing pages published prior to a GTM ID being added must be re-published for the integration to work for a landing page. 

 

Screen_Shot_2021-04-22_at_1.52.49_PM.png

 

Import GTM File

After you've added your GTM ID, you will need to import is the file of tags/triggers/variables that need to be added into the GTM container (below). After importing, you will need to adjust the "Google Analytics Settings" variable to use the Google Analytics account you wish to use for receiving the events from your landing pages.  Be sure to hit "submit" and publish those changes after to ensure the integration is activated.

 

{
"exportFormatVersion": 2,
"exportTime": "2021-04-01 13:50:10",
"containerVersion": {
"path": "accounts/6000351712/containers/32138459/versions/0",
"accountId": "6000351712",
"containerId": "32138459",
"containerVersionId": "0",
"container": {
"path": "accounts/6000351712/containers/32138459",
"accountId": "6000351712",
"containerId": "32138459",
"name": "CP",
"publicId": "GTM-TG73L2T",
"usageContext": [
"WEB"
],
"fingerprint": "1596739064377",
"tagManagerUrl": "https://tagmanager.google.com/#/container/accounts/6000351712/containers/32138459/workspaces?apiLink=container"
},
"tag": [
{
"accountId": "6000351712",
"containerId": "32138459",
"tagId": "9",
"name": "Submit Event",
"type": "ua",
"parameter": [
{
"type": "BOOLEAN",
"key": "nonInteraction",
"value": "true"
},
{
"type": "BOOLEAN",
"key": "overrideGaSettings",
"value": "false"
},
{
"type": "TEMPLATE",
"key": "eventCategory",
"value": "{{DL - category}}"
},
{
"type": "TEMPLATE",
"key": "trackType",
"value": "TRACK_EVENT"
},
{
"type": "TEMPLATE",
"key": "gaSettings",
"value": "{{Google Analytics Settings}}"
},
{
"type": "TEMPLATE",
"key": "eventAction",
"value": "submit"
},
{
"type": "TEMPLATE",
"key": "eventLabel",
"value": "{{DL - label}}"
}
],
"fingerprint": "1596739881640",
"firingTriggerId": [
"8"
],
"tagFiringOption": "UNLIMITED",
"monitoringMetadata": {
"type": "MAP"
}
},
{
"accountId": "6000351712",
"containerId": "32138459",
"tagId": "12",
"name": "Response Event",
"type": "ua",
"parameter": [
{
"type": "BOOLEAN",
"key": "nonInteraction",
"value": "true"
},
{
"type": "BOOLEAN",
"key": "overrideGaSettings",
"value": "false"
},
{
"type": "TEMPLATE",
"key": "eventCategory",
"value": "{{DL - category}}"
},
{
"type": "TEMPLATE",
"key": "trackType",
"value": "TRACK_EVENT"
},
{
"type": "TEMPLATE",
"key": "gaSettings",
"value": "{{Google Analytics Settings}}"
},
{
"type": "TEMPLATE",
"key": "eventAction",
"value": "response"
},
{
"type": "TEMPLATE",
"key": "eventLabel",
"value": "{{DL - label}}"
}
],
"fingerprint": "1596739881640",
"firingTriggerId": [
"11"
],
"tagFiringOption": "UNLIMITED",
"monitoringMetadata": {
"type": "MAP"
}
},
{
"accountId": "6000351712",
"containerId": "32138459",
"tagId": "19",
"name": "GA Visit Page Event",
"type": "ua",
"parameter": [
{
"type": "BOOLEAN",
"key": "nonInteraction",
"value": "true"
},
{
"type": "BOOLEAN",
"key": "overrideGaSettings",
"value": "true"
},
{
"type": "TEMPLATE",
"key": "eventCategory",
"value": "DESTINI_CONVPRO_LOAD"
},
{
"type": "TEMPLATE",
"key": "trackType",
"value": "TRACK_EVENT"
},
{
"type": "TEMPLATE",
"key": "gaSettings",
"value": "{{Google Analytics Settings}}"
},
{
"type": "TEMPLATE",
"key": "eventAction",
"value": "response"
},
{
"type": "TEMPLATE",
"key": "eventLabel",
"value": "{{DL - clientID}}_{{Random Number}}"
},
{
"type": "LIST",
"key": "dimension",
"list": [
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "index",
"value": "1"
},
{
"type": "TEMPLATE",
"key": "dimension",
"value": "{{campaignId}}"
}
]
}
]
}
],
"fingerprint": "1601471008807",
"firingTriggerId": [
"18"
],
"tagFiringOption": "ONCE_PER_EVENT",
"monitoringMetadata": {
"type": "MAP"
}
},
{
"accountId": "6000351712",
"containerId": "32138459",
"tagId": "23",
"name": "GA Buy Now Event",
"type": "ua",
"parameter": [
{
"type": "BOOLEAN",
"key": "nonInteraction",
"value": "false"
},
{
"type": "BOOLEAN",
"key": "overrideGaSettings",
"value": "true"
},
{
"type": "TEMPLATE",
"key": "eventCategory",
"value": "DESTINI_CONVPRO_ECOMMCLK"
},
{
"type": "TEMPLATE",
"key": "trackType",
"value": "TRACK_EVENT"
},
{
"type": "TEMPLATE",
"key": "gaSettings",
"value": "{{Google Analytics Settings}}"
},
{
"type": "TEMPLATE",
"key": "eventAction",
"value": "click"
},
{
"type": "TEMPLATE",
"key": "eventLabel",
"value": "{{DL - clientID}}_{{DL - label}}"
},
{
"type": "LIST",
"key": "dimension",
"list": [
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "index",
"value": "1"
},
{
"type": "TEMPLATE",
"key": "dimension",
"value": "{{campaignId}}"
}
]
}
]
}
],
"fingerprint": "1601566150565",
"firingTriggerId": [
"21"
],
"tagFiringOption": "ONCE_PER_EVENT",
"monitoringMetadata": {
"type": "MAP"
}
},
{
"accountId": "6000351712",
"containerId": "32138459",
"tagId": "27",
"name": "GA Open Retailer Event",
"type": "ua",
"parameter": [
{
"type": "BOOLEAN",
"key": "nonInteraction",
"value": "true"
},
{
"type": "BOOLEAN",
"key": "overrideGaSettings",
"value": "true"
},
{
"type": "TEMPLATE",
"key": "eventCategory",
"value": "DESTINI_CONVPRO_ECOMMLST"
},
{
"type": "TEMPLATE",
"key": "trackType",
"value": "TRACK_EVENT"
},
{
"type": "TEMPLATE",
"key": "gaSettings",
"value": "{{Google Analytics Settings}}"
},
{
"type": "TEMPLATE",
"key": "eventAction",
"value": "click"
},
{
"type": "TEMPLATE",
"key": "eventLabel",
"value": "{{DL - clientID}}_{{DL - label}}"
},
{
"type": "LIST",
"key": "dimension",
"list": [
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "index",
"value": "1"
},
{
"type": "TEMPLATE",
"key": "dimension",
"value": "{{campaignId}}"
}
]
}
]
}
],
"fingerprint": "1601566238696",
"firingTriggerId": [
"26"
],
"tagFiringOption": "ONCE_PER_EVENT",
"monitoringMetadata": {
"type": "MAP"
}
},
{
"accountId": "6000351712",
"containerId": "32138459",
"tagId": "30",
"name": "GA Checkout Event",
"type": "ua",
"parameter": [
{
"type": "BOOLEAN",
"key": "nonInteraction",
"value": "false"
},
{
"type": "BOOLEAN",
"key": "overrideGaSettings",
"value": "true"
},
{
"type": "TEMPLATE",
"key": "eventCategory",
"value": "DESTINI_CONVPRO_ECOMMCHKOUT"
},
{
"type": "TEMPLATE",
"key": "trackType",
"value": "TRACK_EVENT"
},
{
"type": "TEMPLATE",
"key": "gaSettings",
"value": "{{Google Analytics Settings}}"
},
{
"type": "TEMPLATE",
"key": "eventAction",
"value": "click"
},
{
"type": "TEMPLATE",
"key": "eventLabel",
"value": "{{DL - clientID}}_{{DL - label}}"
},
{
"type": "LIST",
"key": "dimension",
"list": [
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "index",
"value": "1"
},
{
"type": "TEMPLATE",
"key": "dimension",
"value": "{{campaignId}}"
}
]
}
]
}
],
"fingerprint": "1601566161040",
"firingTriggerId": [
"29"
],
"tagFiringOption": "ONCE_PER_EVENT",
"monitoringMetadata": {
"type": "MAP"
}
},
{
"accountId": "6000351712",
"containerId": "32138459",
"tagId": "32",
"name": "GA Product Select Event",
"type": "ua",
"parameter": [
{
"type": "BOOLEAN",
"key": "nonInteraction",
"value": "true"
},
{
"type": "BOOLEAN",
"key": "overrideGaSettings",
"value": "true"
},
{
"type": "TEMPLATE",
"key": "eventCategory",
"value": "DESTINI_CONVPRO_PRDCTSEL"
},
{
"type": "TEMPLATE",
"key": "trackType",
"value": "TRACK_EVENT"
},
{
"type": "TEMPLATE",
"key": "gaSettings",
"value": "{{Google Analytics Settings}}"
},
{
"type": "TEMPLATE",
"key": "eventAction",
"value": "click"
},
{
"type": "TEMPLATE",
"key": "eventLabel",
"value": "{{DL - clientID}}_{{DL - label}}"
},
{
"type": "LIST",
"key": "dimension",
"list": [
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "index",
"value": "1"
},
{
"type": "TEMPLATE",
"key": "dimension",
"value": "{{campaignId}}"
}
]
}
]
}
],
"fingerprint": "1601566281685",
"firingTriggerId": [
"31"
],
"tagFiringOption": "ONCE_PER_EVENT",
"monitoringMetadata": {
"type": "MAP"
}
},
{
"accountId": "6000351712",
"containerId": "32138459",
"tagId": "34",
"name": "GA Search Location Event",
"type": "ua",
"parameter": [
{
"type": "BOOLEAN",
"key": "nonInteraction",
"value": "true"
},
{
"type": "BOOLEAN",
"key": "overrideGaSettings",
"value": "true"
},
{
"type": "TEMPLATE",
"key": "eventCategory",
"value": "DESTINI_CONVPRO_SRCHLCTN"
},
{
"type": "TEMPLATE",
"key": "trackType",
"value": "TRACK_EVENT"
},
{
"type": "TEMPLATE",
"key": "gaSettings",
"value": "{{Google Analytics Settings}}"
},
{
"type": "TEMPLATE",
"key": "eventAction",
"value": "Response"
},
{
"type": "TEMPLATE",
"key": "eventLabel",
"value": "{{DL - clientID}}_{{DL - label}}"
},
{
"type": "LIST",
"key": "dimension",
"list": [
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "index",
"value": "1"
},
{
"type": "TEMPLATE",
"key": "dimension",
"value": "{{campaignId}}"
}
]
}
]
}
],
"fingerprint": "1601566385882",
"firingTriggerId": [
"33"
],
"tagFiringOption": "ONCE_PER_EVENT",
"monitoringMetadata": {
"type": "MAP"
}
},
{
"accountId": "6000351712",
"containerId": "32138459",
"tagId": "36",
"name": "GA Search By Distance Event",
"type": "ua",
"parameter": [
{
"type": "BOOLEAN",
"key": "nonInteraction",
"value": "true"
},
{
"type": "BOOLEAN",
"key": "overrideGaSettings",
"value": "true"
},
{
"type": "TEMPLATE",
"key": "eventCategory",
"value": "DESTINI_CONVPRO_STORELST"
},
{
"type": "TEMPLATE",
"key": "trackType",
"value": "TRACK_EVENT"
},
{
"type": "TEMPLATE",
"key": "gaSettings",
"value": "{{Google Analytics Settings}}"
},
{
"type": "TEMPLATE",
"key": "eventAction",
"value": "Response"
},
{
"type": "TEMPLATE",
"key": "eventLabel",
"value": "{{DL - clientID}}_{{DL - label}}"
},
{
"type": "LIST",
"key": "dimension",
"list": [
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "index",
"value": "1"
},
{
"type": "TEMPLATE",
"key": "dimension",
"value": "{{campaignId}}"
}
]
}
]
}
],
"fingerprint": "1601566318567",
"firingTriggerId": [
"35"
],
"tagFiringOption": "ONCE_PER_EVENT",
"monitoringMetadata": {
"type": "MAP"
}
},
{
"accountId": "6000351712",
"containerId": "32138459",
"tagId": "38",
"name": "GA More Info Event",
"type": "ua",
"parameter": [
{
"type": "BOOLEAN",
"key": "nonInteraction",
"value": "true"
},
{
"type": "BOOLEAN",
"key": "overrideGaSettings",
"value": "true"
},
{
"type": "TEMPLATE",
"key": "eventCategory",
"value": "DESTINI_CONVPRO_STORELOC"
},
{
"type": "TEMPLATE",
"key": "trackType",
"value": "TRACK_EVENT"
},
{
"type": "TEMPLATE",
"key": "gaSettings",
"value": "{{Google Analytics Settings}}"
},
{
"type": "TEMPLATE",
"key": "eventAction",
"value": "click"
},
{
"type": "TEMPLATE",
"key": "eventLabel",
"value": "{{DL - clientID}}_{{DL - label}}"
},
{
"type": "LIST",
"key": "dimension",
"list": [
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "index",
"value": "1"
},
{
"type": "TEMPLATE",
"key": "dimension",
"value": "{{campaignId}}"
}
]
}
]
}
],
"fingerprint": "1601566223250",
"firingTriggerId": [
"37"
],
"tagFiringOption": "ONCE_PER_EVENT",
"monitoringMetadata": {
"type": "MAP"
}
},
{
"accountId": "6000351712",
"containerId": "32138459",
"tagId": "46",
"name": "GA Find In Store",
"type": "ua",
"parameter": [
{
"type": "BOOLEAN",
"key": "nonInteraction",
"value": "true"
},
{
"type": "BOOLEAN",
"key": "overrideGaSettings",
"value": "true"
},
{
"type": "TEMPLATE",
"key": "eventCategory",
"value": "DESTINI_CONVPRO_FINDSTORE"
},
{
"type": "TEMPLATE",
"key": "trackType",
"value": "TRACK_EVENT"
},
{
"type": "TEMPLATE",
"key": "gaSettings",
"value": "{{Google Analytics Settings}}"
},
{
"type": "TEMPLATE",
"key": "eventAction",
"value": "click"
},
{
"type": "TEMPLATE",
"key": "eventLabel",
"value": "{{DL - clientID}}_{{DL - label}}"
},
{
"type": "LIST",
"key": "dimension",
"list": [
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "index",
"value": "1"
},
{
"type": "TEMPLATE",
"key": "dimension",
"value": "{{campaignId}}"
}
]
}
]
}
],
"fingerprint": "1610555705138",
"firingTriggerId": [
"47"
],
"tagFiringOption": "ONCE_PER_EVENT",
"monitoringMetadata": {
"type": "MAP"
}
}
],
"trigger": [
{
"accountId": "6000351712",
"containerId": "32138459",
"triggerId": "4",
"name": "Click Event",
"type": "CLICK",
"fingerprint": "1597164664186"
},
{
"accountId": "6000351712",
"containerId": "32138459",
"triggerId": "8",
"name": "Submit Event",
"type": "CUSTOM_EVENT",
"customEventFilter": [
{
"type": "EQUALS",
"parameter": [
{
"type": "TEMPLATE",
"key": "arg0",
"value": "{{_event}}"
},
{
"type": "TEMPLATE",
"key": "arg1",
"value": "submit"
}
]
}
],
"filter": [
{
"type": "CONTAINS",
"parameter": [
{
"type": "TEMPLATE",
"key": "arg0",
"value": "{{Event}}"
},
{
"type": "TEMPLATE",
"key": "arg1",
"value": "submit"
}
]
},
{
"type": "CONTAINS",
"parameter": [
{
"type": "TEMPLATE",
"key": "arg0",
"value": "{{DL - category}}"
},
{
"type": "TEMPLATE",
"key": "arg1",
"value": "DESTINI_"
}
]
}
],
"fingerprint": "1596739881639"
},
{
"accountId": "6000351712",
"containerId": "32138459",
"triggerId": "11",
"name": "Response Event",
"type": "CUSTOM_EVENT",
"customEventFilter": [
{
"type": "EQUALS",
"parameter": [
{
"type": "TEMPLATE",
"key": "arg0",
"value": "{{_event}}"
},
{
"type": "TEMPLATE",
"key": "arg1",
"value": "response"
}
]
}
],
"filter": [
{
"type": "CONTAINS",
"parameter": [
{
"type": "TEMPLATE",
"key": "arg0",
"value": "{{Event}}"
},
{
"type": "TEMPLATE",
"key": "arg1",
"value": "response"
}
]
},
{
"type": "CONTAINS",
"parameter": [
{
"type": "TEMPLATE",
"key": "arg0",
"value": "{{DL - category}}"
},
{
"type": "TEMPLATE",
"key": "arg1",
"value": "DESTINI_"
}
]
}
],
"fingerprint": "1596739881640"
},
{
"accountId": "6000351712",
"containerId": "32138459",
"triggerId": "18",
"name": "Visit Page Event",
"type": "CUSTOM_EVENT",
"customEventFilter": [
{
"type": "MATCH_REGEX",
"parameter": [
{
"type": "TEMPLATE",
"key": "arg0",
"value": "{{_event}}"
},
{
"type": "TEMPLATE",
"key": "arg1",
"value": "CONVERSION_PRO_PAGE_LOAD"
}
]
}
],
"fingerprint": "1597431037620"
},
{
"accountId": "6000351712",
"containerId": "32138459",
"triggerId": "21",
"name": "Buy Button Event",
"type": "CUSTOM_EVENT",
"customEventFilter": [
{
"type": "MATCH_REGEX",
"parameter": [
{
"type": "TEMPLATE",
"key": "arg0",
"value": "{{_event}}"
},
{
"type": "TEMPLATE",
"key": "arg1",
"value": "CONVERSION_PRO_BUY_NOW"
}
]
}
],
"fingerprint": "1597427128776"
},
{
"accountId": "6000351712",
"containerId": "32138459",
"triggerId": "26",
"name": "Open Retailer Event",
"type": "CUSTOM_EVENT",
"customEventFilter": [
{
"type": "MATCH_REGEX",
"parameter": [
{
"type": "TEMPLATE",
"key": "arg0",
"value": "{{_event}}"
},
{
"type": "TEMPLATE",
"key": "arg1",
"value": "CONVERSION_PRO_RETAILER_OPENED"
}
]
}
],
"fingerprint": "1597427163255"
},
{
"accountId": "6000351712",
"containerId": "32138459",
"triggerId": "28",
"name": "Add to Cart Button Event",
"type": "CLICK",
"filter": [
{
"type": "CONTAINS",
"parameter": [
{
"type": "TEMPLATE",
"key": "arg0",
"value": "{{Click Classes}}"
},
{
"type": "TEMPLATE",
"key": "arg1",
"value": "cart_button"
}
]
},
{
"type": "EQUALS",
"parameter": [
{
"type": "TEMPLATE",
"key": "arg0",
"value": "{{Click Text}}"
},
{
"type": "TEMPLATE",
"key": "arg1",
"value": "Add To Cart"
}
]
}
],
"fingerprint": "1597413347828"
},
{
"accountId": "6000351712",
"containerId": "32138459",
"triggerId": "29",
"name": "Checkout Button Event",
"type": "CUSTOM_EVENT",
"customEventFilter": [
{
"type": "MATCH_REGEX",
"parameter": [
{
"type": "TEMPLATE",
"key": "arg0",
"value": "{{_event}}"
},
{
"type": "TEMPLATE",
"key": "arg1",
"value": "CONVERSION_PRO_CHECKOUT"
}
]
}
],
"fingerprint": "1597427137686"
},
{
"accountId": "6000351712",
"containerId": "32138459",
"triggerId": "31",
"name": "Product Select",
"type": "CUSTOM_EVENT",
"customEventFilter": [
{
"type": "EQUALS",
"parameter": [
{
"type": "TEMPLATE",
"key": "arg0",
"value": "{{_event}}"
},
{
"type": "TEMPLATE",
"key": "arg1",
"value": "DESTINI_CONVPRO_PRDCTSEL"
}
]
}
],
"fingerprint": "1600885281975"
},
{
"accountId": "6000351712",
"containerId": "32138459",
"triggerId": "33",
"name": "Search Location Event",
"type": "CUSTOM_EVENT",
"customEventFilter": [
{
"type": "MATCH_REGEX",
"parameter": [
{
"type": "TEMPLATE",
"key": "arg0",
"value": "{{_event}}"
},
{
"type": "TEMPLATE",
"key": "arg1",
"value": "DESTINI_CONVPRO_SRCHLCTN"
}
]
}
],
"fingerprint": "1600887310359"
},
{
"accountId": "6000351712",
"containerId": "32138459",
"triggerId": "35",
"name": "Search by distance",
"type": "CUSTOM_EVENT",
"customEventFilter": [
{
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